All roads lead to Cebu every January because the biggest and grandest festival in the Philippines, Sinulog Festival, is being celebrated. Millions of local and foreign tourists travel to Cebu to witness the festivities that only happen once a year. Many companies, brands and businesses take this opportunity to showcase their products and services to different markets.
FWD Life Philippines joined the Sinulog festivities to strengthen their presence in Cebu and make people more aware about the brand. Exciting games and activities were carried out to make Cebuanos win amazing prizes while having fun at the same time.
FWD Life Philippines is the fastest growing insurance company in the country. They launched their commercial operations in September 2014, and in just 2 years, they now rank #13 in terms of total premium income. FWD Life vision is to become the leading pan-Asian insurer that changes how people feel about insurance through its customer-led approach.
They kick off the Sinulog celebration with the launch of Orange World, FWD’s lifestyle and rewards app, at La Maison Rose. The event was attended by select guests, bloggers and brand partners. The Orange World app enables you to earn points without spending, and use these points to avail free products and services, privileges and discounts. Orange World has chosen 9 partners in Cebu where you can avail rewards, these are; ovey Doggy, Albur’s, Bintana Coffee House, Abaseria, Memory Crafters, Café Cinema, Cebu Canyoneering, E-Philippines, and The Barracks Cebu.
Among the various games and activies of FWD Life Philippines during the Sinulog week, my favorite is the Fill My Cup Bikepool Challenge, which I participated in several times. A group of 6-8 members biked their way to Ph15,000 while singing FWD’s lifestyle anthem, Fill My Cup, which was originally sang by Mig Ayesa. Some other games include #FWDSinulogLogoHunt, Fill My Cup fill the missing lyrics, and many more. Cebuanos also won some freebies by simply downloading the Orange World app and liking FWD Life Philippines page on Facebook.
During the Sinulog day, FWD Life Philippines setup a booth along Jones Avenue. Sinulog attendees had a chance to win prizes, and a photo with FWD’s Sinulog Festival Queen.
With the success of FWD Life Philippines’ Sinulog events, Cebuanos should expect more fun and exciting activities from them. You may visit FWD Life Philippines website and Facebook page to learn more about the brand.