General, a lifestyle store offering premium quality apparel, footwear, accessories and grooming products opened in Cebu last year to cater the needs of a cosmopolitan man. Just in time for the holiday season, General recently released its latest collection the can serve as a perfect gift for the special man in your life.

Bering

Inspired by the iconic Danish sailor Vitus Bering, the first European to discover Alaska and eventually have the straits he crossed named after him in his honor, also known as the Bering Strait, as well as a time zone, we now know of as Bering Time, the Bering brand blends minimalistic Danish design and extraordinarily optimal materials to come up with watches that are inspired by the beauty of the arctic with its clear, streamlined forms, and pure elegance. One among which is the Bering Slim Solar Watch, an environmentally friendly watch that has a power reserve. Capable of running for six to twelve months once fully charged, the watch is comprised of scratch resistant sapphire crystal, brushed stainless steel, and fine mesh or calf leather. Plus, it features a 3D look with its raised indices – making it stylish, elegant, and easy to read.

Red Wing Shoes

Founded in 1905 by a local shoe merchant, Red Wing Shoes are crafted with skill and precision by the most discerning shoe makers. Each shoe goes through six processes of construction including the cutting, fitting, bottoming, Goodyear welt construction, toe types, and finishing – all of which are meticulously accomplished by passionate experts. Moreover, Red Wing Shoes are constructed using premium leather from its very own S.B. Foot Tanning Company and are available in round toe, moccasin toe, capped toe, and brogue toe.

Millican

Inspired by the life and times of Millican Dalton, a self-proclaimed “professor of adventure” who spent his daylight hours taking paying guests on rock climbing and mountaineering expeditions around the Lake District, Millican makes sustainable bags for the conscious traveller. Setting the brand apart from other outdoor bag brands is its environmentally-conscious construction process as it makes use of organic cotton, recycled polyester, vegetable tanned leather, and stainless steel.

Perfect for outdoor enthusiasts with a heart for mother nature, Millican carries rucksacks, roll packs, and ruffle bags in capacities of 18L, 25L, 32L, and 40L. Millican also has casual silhouettes for casual everyday use.

General also offers products from other premium brands like Victorinox Apparel, Lyle & Scott, Stance, Herschel, Dr. Martens, G-Star, Hex, Johnson and Murphy shoes, Rains, Raen, Swims, and Hedgren. They also offer a Curatorship program in which they invite individuals, brands, and icons to redesign the store’s interiors.

They also have a General Assembly social event where in they invite key influencers and VIP customers to come together and witness the inauguration of the store’s latest curatorship.

Visit General located in the expansion wing of Ayala Center Cebu and Bonifacio High Street in BGC.